An app that's hard to explain, explained.
The challenge.
Amalwork connects construction workers with projects. The app does a lot, and the website had to explain it to busy people and get them to install it.
I planned the page order around the questions a site manager would ask, then used the brand yellow and strong hierarchy to point every section at the download button.
The work.
Page order
Each section answers the next obvious question and ends on the install.
Show it
Screens and mockups do the explaining, so the copy stays short.
The outcome.
The platform explained in one scroll
Every section leading to the app download
Rowan thanked me for the hard work, diligence, and extra effort I put into the project.
