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Pillar Leaders

A Client-First CMS with GSAP motion throughout.

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A one-week scope that deserved a month.

Year
2025
Client
Australia
Industry
Marketing agency
Role
Webflow CMS build, GSAP
Pillar Leaders project cover

The challenge.

Pillar Leaders, an Australian marketing agency, wanted a content-managed site with proper motion on every page.

It was scoped for one week. I told them plainly that a week would mean cutting corners on the CMS and the motion, and recommended a month. They agreed, and that time went into a build that launched solid.

The work.

Client-First structure

Clear class names and CMS collections, so the site stays easy to maintain as content grows.

Pillar Leaders screen

GSAP

Transitions and interactive elements written in GSAP and tuned to keep the site fast.

Pillar Leaders screen

Testing

The extra time went into testing on real devices, so launch day had no surprises.

Pillar Leaders screen

The outcome.

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